SOMETHING DIFFERENT ON EVERY PIECE
Variable Data allows you the ability to vary the information on your printed products to be custom or unique to each customer. This allows you the ability to print postcards, letters, or any number of products with information specific to each individual, such as name, picture, unique messages, and more on the actual printed piece. So instead of mailing one generic postcard addressed to "Dear Customer," Variable Data allows you to connect more personally with your customers. Customers are more likely to see and respond if the materials are personalized to them. All these abilities come in handy especially when you have a large list of individuals with whom you wish to communicate.
Attract more attention
Increase document impact
Customize to target market
Print on demand